Wilko House Of Hacks: Social
Insight
Spring cleaning is a deeply rooted ritual for Brits, but cleaning products often lack excitement. wilko needed a fresh way to celebrate its own-brand cleaning range and spark both awareness and consideration during the crucial spring clean season.
Idea
We launched the UK’s first-ever House of Hacks, a festival dedicated entirely to deep cleaning, featuring TV star and cleaning influencer Queen of Clean. This immersive experience brought cleaning fans together to share tips and celebrate the chore, amplified by a targeted TikTok and Instagram influencer campaign.
Impact
1.4m
Impressions
95k
Engagements
351m
Reach
