Challenge & Solution
Wilko asked Brazen to make fame for its own-brand toy range, BLOX, in the run up to Christmas under the theme, ‘Let’s Make Christmas!’
We discovered that a customer had written into Wilko to tell them how much her space-mad children, Oscar and Layla Adams, loved their range of Blox toys, in particular the Blox Astronaut.
Cue making Christmas dreams come true, we sent the children’s very own Blox Astronaut literally into outer space. Oscar & Layla’s Blox Astronaut reached the dizzy height of 37,800 metres, went on a 2.5 hour journey to the edge of space before landing back down on earth, and giving the children their very own ‘Man On The Moon’ to keep forever.
Of course, Brazen photographed and filmed the stunt, creating rich, visual assets to attach to the story, before selling into national & regional media.
Results & ROI
- Blanket national and international media coverage incl the Independent, Daily Mirror and Daily Express to UNIlad, AOL and New York Post
- x16 number of hits in total
- PR reach of 360M
- Social reach of 3.2M
- Over 500K video views on Wilko’s Facebook page; cost per view of £0.003
