Digital Digest – 16 April

Top 3 Digital News this week

NEW DATA SHOWS ONLY 7% OF FACEBOOK FANS SEE ORGANIC CONTENT

Data released today by Mashable, shows that new algorithm changes have changed the way we see organic content, with only 7% of Facebook fans actually seeing what a page has posted, organically.
Is the latest algorithm update the death of organic traffic?
We’re yet to be convinced… however, recent insight released by Facebook shows hope, with local pages now being treated preferentially by the platform, so there’s hope for local publishers.

FACEBOOK LAUNCH NEW AR DRAWING TOOL FOR FACEBOOK STORIES

Today, Facebook announced its launched a new AR drawing tool for Facebook Stories that allows fans to photograph their surroundings, annotate them using AR technology and then turn them into Boomerang GIFs.
The new feature will allow you to hold up your phone and effectively draw on the outside world, via your Facebook camera.
Great move by the platform, as we all know users love to create their own content, as well as consume brand content!

IT’S ALL ABOUT THE CONTENT!

Getting your content strategy right is more important than ever!
Creating video assets to accompany a news story can really set your story apart when selling it in- titles love content! Or if you’re trying to standout in a noisy social media landscape, video content is perfect for storytelling.
Read our latest blog where we talk about the importance of content in 2018 and find out some of our best content moments, so far.
Click here to read

CHAT TO US

From client case studies to truly Brazen opinions, we have it all. If I’ve sparked your interest or you just want to hear more about how Brazen can help you own the screen on PR and social, reach out to me on Carly@wearebrazenpr.com.

Want more information? Contact us here