How we helped give a beautiful dog her final fling in the snow at Chill Factore

Make it happen   Increase brand awareness of Britain’s longest indoor real snow slope, Chill Factore, and secure all-important TV coverage in the region

What we did   Co-ordinated the world’s media to respectfully capture the emotional last moments of terminally ill St Bernard dog, Sophia, as she took a final roll in the snow

Screen time   Widespread national media coverage inc 4 TV hits plus over 1m views of the video across Facebook & YouTube and massive social media engagement