Challenge & Solution
Household and garden retailer, wilko, challenged us to drive awareness of its storage solutions across PR and social, while amplifying its Big Tidy campaign.
Combining our strengths in planning and executing multi-channel campaigns, we commissioned research which delved into the nation’s hoarding habits and revealed that half of women own shoes that have never been worn and that men own t-shirts, socks, underpants dating back 10 years!
We secured instant coverage for the study in key gold-tier national and consumer titles and to further amplify the campaign, we teamed up with Scouse Bird Blogs – a well-loved, highly engaging influencer who also packs an immense social punch and resonates with wilko’s core audience.
Scouse Bird Blogs filmed light-hearted content which revealed our survey to wilko shoppers as well as sharing it on her channels, this helped drive our engaged audience to the storage solutions on wilko.com.
The multi-channel campaign ticked all the boxes from brand-building and engagement to product awareness and sales and positioned wilko as the No.1 retailer for affordable and high-quality storage on the high street.
Results & ROI
- Over 500K video views, cost per view £0.001, social reach of 1.3M, 4K engagements, 68% increase in conversion value data YoY equating to £22K in sales during this period and 66k social traffic referrals.
- 17 key gold-tier hits including The Sun, The Times, Metro Online, Good Housekeeping and Style at Home, plus and six social hits. PR reach of 61M.
