Challenge & Solution
We were tasked to make headlines for a new wilko store opening Kensington High Street just in time for Christmas.
Jumping on the Royal connection, we enlisted two of the nation’s best look-a-likes to be photographed and videoed paparazzi-style, bargain shopping for festive fare, securing National media coverage inc Daily Mirror, Daily Mail and Daily Express.
Results & ROI
- x46 pieces of coverage inc national press and online
- 675k video views on Facebook and maximised footfall in opening week