How we used a royal couple to herald the opening of a new Wilko store in well-heeled Kensington

Make it happen   Raise awareness of the new Wilko value store on Kensington High Street just in time for Christmas

What we did   Photographed and videoed, paparazzi-style, Wills & Kate lookalikes bargain shopping for festive fare at Kensington’s newest store

Screen time   46 pieces of coverage inc national press and online, 675k video views on Facebook and maximised footfall in opening week