Turning the Cambridges

Challenge & Solution

We were tasked to make headlines for a new wilko store opening Kensington High Street just in time for Christmas.

Jumping on the Royal connection, we enlisted two of the nation’s best look-a-likes to be photographed and videoed paparazzi-style, bargain shopping for festive fare, securing National media coverage inc Daily Mirror, Daily Mail and Daily Express.


Results & ROI

  • x46 pieces of coverage inc national press and online
  • 675k video views on Facebook and maximised footfall in opening week