Wilko Pride campaign

Challenge & Solution

Across 2022, wilko challenged us to showcase their increased investment into its D&I strategy across their owned channels. Our first opportunity was Pride 2022, a period where businesses showcase their support and allyship for the LGBTQ+ community.

We pitched a series of ”staff spotlight” social media posts, with the aim of putting staff at the forefront of the campaign; giving them the voice. This positioned the retailer as an inclusive space, while aligning with the wider business D&I initiatives.


Results & ROI

  • 1.4 MILLION organic impressions
  • 3.1K organic engagements
  • Direct feedback from wilko owners praising campaign sentiment